Hello, I'm Betsabeh!

Product Designer combining human-centered design, technology, and AI.

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AI Lab

Selected Work

Enterprise Intranet Modernization

UX/UI Designer & Developer

Designed and developed an enterprise intranet for 1,300+ employees, helping migrate internal systems from SharePoint Server to SharePoint Online.

Legal Services Platform

UX/UI Designer & Front-End Developer

Designed complex client–attorney workflows and platform interfaces, collaborating with developers to bring a legal services platform to life.

AR Mealtime Experience for Children

Product Designer & Researcher

Researched, designed, and built a working AR experience that encourages healthy eating habits in young children through interactive play.

What I do

I design for people, even when systems are complex

Enterprise UX/UI

I turn complex workflows and business requirements into clear, intuitive digital experiences.

…and I turn ideas into products people can actually use

0→1 Product Development

From research and prototyping to testing and implementation, I enjoy bringing ideas into the real world.

…while my roots in technology keep me exploring what's next.

Technology & AI

My background in Computer Science and HCI helps me bridge design, development, and emerging AI technologies.

Archived Projects